Red Wine Market of Southern China

Red Wine Market of Southern China, P.R.

                                                translated by Achin

On the contrary of integrating production with marketing which is the characteristic of white

wine market. It stands a obvious characteristic in China’s Grape wine market, that is—- Separation of products and sale. the whole market will be Subdued by the one who get the main market.

    There are produced 80% grape wine in the northern provinces such as He Bei, Shan Dong, Ning Xia, Gansu, Xin Jiang ,etc. while 80% grape is sold wine in the southeast coast such as Shanghai, Fujian, Guangdong, Jiangsu, Zhejiang, etc.

Ⅰ Guangdong

Guangdong is regarded as the biggest commercial center in southern China, grape wine in medium-high class is the most popular in this city. In one side, Year is considered as the most important thing to choose the wine, in such circumstance, there flooded every bands of wine in Year.  In the other side, GREATWALL is occupying the city and Huaxia GRAPEWALL A(Puyuan A Area), Changyu·Castel are more and more familiar with the local people.

Main bands

Terminal operation

Tendency

As the population of grape wine ,the common people has began to buy this kind of wine. The average price is between 30~50 RMB/bottle, medium-low class about 30RMB is sold quickly, especially in the countryside. Recently, Year wine tend to lower its sale by critical of the media. New settled Chateau have a huge space here.

PS. wine from aboard appear different in this city—famous bands such as Hennessy,  Remy Martin, are Satired easily but others just happen to be bought by high level family recently.

Shenzhen

Shenzhen is an outward city, It has various kinds of people come from other places or other countries. so the character of the costumer appears in different levels. Young buyer are easy to accept brand new things and prefer to try the latest product of the grape wine, for instance, ice wine; influenced by the environment of the geographic and economic, wine from aboard has quite a big consumption quantity. especially in night shop such as bars in which foreign grape wine has already been the main costumer. Huaxia Wall is the most popular band in Shenzhen market, it had been selected as “”the favourite red wine “”by the local citizen.

 Main bands

Terminal operation

Promotion for the marketing:

there are many kinds to promote the grape wine, the general way is sent a long-term promotioner in the sale market. the presents for promotion including liquor cups, liquor frame, the bottle fills, pens, card boxes, cigarettes lighter, crystal oak wooden barrel, liquor board, key chains, put ups, ash-trays, calendar, lovers-couple-watches, wallet, travel bags.etc.
    The new product shall chose the gifts which can be used in the costumers’ daily life, that will stimulate people try the wine; and the mature product shall choose something new to keep the people from boring of that out-fashion style-gifts. 
 
   Tendency:
the local people drink ice wine much more frequently, and there are many kinds of this type of grape wine. Such as Shenzhen Red-Blue ice wine, Myshero, Qilian Ice Wine, Red Germany.etc.2/3 ice wine which produced by Guangdong province is expensed in this city. New band aboard which cost same as Chinese local wine bring some variable to the market of Shenzhen.
 
PS. Bar-industry in Shen Zhen is the most developed industry all over the country, there is more than 30 bars with different styles in “”Lan Gui Fang”” the Bar Street ,and the biggest characteristic of the Bars is appeared by their grape wine. so the main sale channel in Shen zhen shall be Bar.

 ⅢZhu Hai

Greatwall is the most popular band in Zhu Hai, about 80% wine product in the local market is seized by three GreatWall ’s bands and their series such as Golden Greatwall, Chante, etc. they have a obviously advantage. There are also some nature cargo of Changyu, Dynasty by using their famous in China.

Promotion for the marketing:

It is very important to choose a right television station for advertising. There is few people watch CCTV(China Central Television). The advertising time before or after News programme in local TV channel have higher viewing ratio. In addition, most of local people choose to watch the soap dramas and entertainments by Hongkong’s TV channel.

Tendency:

The expense of grape wine burst by a high speed in these three years, most of the bands are Greatwall, Changyu, Dynasty such famous bands. The purchased proportion of grape wine is increasing by collective of company, institution, etc. Wine aboard also has their place in Zhu hai, especially in the night parties, bars and clubs, the aboard products just some wine in these places.

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